I have been using social media for a while now since moving to Corfu, Greece and working on my Etsy shop full time. Then I applied for a job in Corfu Town and was hired to be the social media manager for a marketing company. I am learning more everyday and really enjoy working on the client's social media accounts. They are mainly interior designers and I love being able to write content about their beautiful work and drool worthy photographs.
As a huge bonus to my new role, I have been able to apply my newly improved skills to my own social media accounts. I want to share with you my top 5 tips for using social media to promote your Etsy shop:
1. Do You Have A Blog Or Website? This is crucial for spreading the word about your creative makes and Etsy shop. Your blog/website must be mobile/ipad friendly (so says Google - by April 21st). You can use your blog/website to drive traffic to your social media accounts and vice versa. Add the social icons to your blog/website. You should also sign up for Bloglovin' which can drive traffic to your website and grow your followers. I have been using Bloglovin' for a while now and I really love it.
2. Share And Promote Peer Content - This is important because you want to share quality content your followers will be interested in. If you just self promote, they will lose interest. You also want to try and build a community and encourage people to like, comment and share.
3. Be Consistent - You can post content everyday, at particular times of the day by using the scheduling feature for Facebook and Tweetdeck for Twitter. If you are too busy to post regularly through the week, then scheduling is a great thing to use.
4. 'Like' Peers Pages - You have a community of makers and creatives through Etsy, who all have social media accounts too. Start liking, sharing and commenting on their pages. This will help to build traffic and boost your online presence.
5. Be Visual - Add images to your content so people will drawn to it. Your chosen image can communicate a lot about you and your brand. You also need to try and stand out from all of the other posts and with an eye-catching image, you have a better chance. It doesn't have to be an image of what you are selling, as long as it is something you think others will want to see and share.
So what are the best social media platforms to use? - That depends on you. I use Facebook, Twitter and Pinterest as my main three, but also have Instagram, Linkedin and Google+. I mainly use Facebook, Twitter and Pinterest because they are the ones I enjoy the most and because of that they are the most popular. I have Instagram and use it occasionally, Linkedin I just created this month (and it needs some work!) and I don't really use Google+ at all. You have to find the right social media accounts for you, that you really enjoy using. It is also hard to keep up to date with more than three main social media accounts.
I will be writing more over the next few weeks on how to successfully use social media to promote your Etsy shop, looking specifically at Facebook, Twitter and Pinterest.