A great way to promote your Etsy shop is by creating a Facebook page. In this post I will give you my top five tips on how to use your Facebook page like a boss! It can take a bit of time to get used to, but once you have created your page, you can reach out to many potential customers.
To begin with, you can create a Facebook page that is linked to your personal Facebook account. Fill out some of the information in the 'About' section and include a description, links to your Etsy shop and your company mission.
Here are my top 5 tips on how to use your Facebook page to promote your Etsy shop like a boss:
1. Add Images - Have a great cover photo and profile picture. It's important to have the same cover photo and profile picture across all of your social media accounts. It is also important to make your page very visual, as the people who 'like' it will also be creative and want to see many pretty images. You can show off your makes by adding photograph albums and posts that link to your Etsy shop. There is great information out there that can help you with the required image sizes for Facebook (and other social accounts). One site that I use for image sizes is called 'wappy' and you can find out more here:
2. Like and Share Interesting Content - Your followers will be interested in the same topics as you, so they will enjoy the content you share. Relate content that you share to your makes, whether it is jewellery, knitting or art. Also like posts from other Etsy sellers and creatives, liking their pages also and commenting on posts that interest you. Try to build a creative community through your Facebook page. For an example of the content I share on handylittleme, please visit my Facebook page here:
3. Make Links To People - If you share or write posts about other Etsy sellers/makers/websites, make sure to put the @ before their name and link to their page. Their name should become highlighted, which means they will get a notification that you have posted something and mentioned them. This is important for building a network and a community of followers.
4. Schedule Posts - This is a great time saver and you can plan out your weekly posts. If your customers/followers are mainly American you can schedule for different time zones, making sure that your posts will be seen. Scheduling is also a great way to see what your posts will look like before they go 'live'. If you are not happy with an image choice or text you will be able to edit and change things around a bit. I like to schedule posts at the weekend for the following week, as I don't have time to do it when I get in from work.
5. Promote Your Posts - It is hard for your posts to be seen by your followers, without paying for advertising. The 'Boost Post' option is a quick way to get your post out there and allows you to choose your audience interests and location. A much better (and more advanced) way to advertise is to use the Power Editor. You can go to 'Ads manager' on your home page and select the 'Power Editor' option. This is a much more in-depth look at how to target your audience and customer base, complete with analytics.
Hopefully this information has been helpful to you and you can make some changes or create a Facebook page for your Etsy shop. If you want to read more about using social media to promote your Etsy shop, please see my other posts here:
Do you have any other good tips on how to use Facebook to promote your Etsy shop? Let me know and don't forget to follow handylittleme on Facebook and Bloglovin' to stay up to date with handylittleme!