Updated: 10 October 2025

1) Who We Are (UK Controller Details)

Handy Little Me (“we”, “us”, “our”) operates the website handylittleme.com (the “Site”) and related services including our online shop, newsletter, and free knitting/crochet resources. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have.

Trading name: Handy Little Me
Legal entity: Handy Little Me Limited (registered in England & Wales)
Company number: 15515276
Registered office: Gorilla Accounting Limited, Belmont Suite, Paragon Business Park, Chorley New Road, Horwich, Bolton, BL6 6HG, United Kingdom
Contact for privacy matters: hello@handylittleme.com or use our contact form.
ICO registration number: ZC010620

Data Controller: For purposes of UK GDPR, Handy Little Me Limited is the data controller of your personal data collected via this Site and our shop.

Supervisory authority: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or with your local data protection authority (if you are in the EU).

If you are located in the UK or EU, we process your personal data in accordance with the UK GDPR/GDPR. For U.S. residents, we also address state privacy laws (e.g., California, Colorado, Connecticut, Virginia, Utah).

2) Scope

This Policy applies to personal information collected through the Site, our shop checkout, our newsletter sign-up forms, and any direct communications with us (e.g., contact form/email). It does not cover third-party websites we link to.

3) What We Collect

Information you provide to us

  • Orders & accounts (Shopify): name, email, billing/shipping address, order details; limited payment info (processed by payment providers—see “Payments” below).
  • Newsletter: name and email address.
  • Support/Contact: information you include when you contact us.

Information collected automatically

  • Device/usage data: IP address, browser type, device identifiers, pages viewed, referring URLs, approximate location, and timestamps (collected via cookies, pixels, and similar tech).
  • Analytics (e.g., Google Analytics 4): Site usage metrics that help us understand and improve content and performance. GA4 does not log/store individual IP addresses for EU users and provides regional privacy controls.

Information from partners/third parties

Advertising. 

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement

4) How We Use Your Information (Purposes & Legal Bases)

We use your information to:

  • Provide the Site and shop (fulfil orders, deliver digital patterns, manage accounts, provide customer support).
  • Send communications you request (e.g., newsletter), and transactional emails about your orders.
  • Personalize & improve the Site (content, layout, troubleshooting, analytics).
  • Show ads & measure performance (via Raptive/advertising partners).
  • Comply with law (tax/audit, fraud prevention, legal requests).

Legal bases (EU/UK): performance of a contract (fulfilling orders), consent (newsletter, certain cookies), legitimate interests (site security, basic analytics, content improvement), and legal obligations (tax/records).

5) Selling On Shopify (Our Store)

We run our shop on Shopify. Shopify helps us operate the checkout, manage orders, and prevent fraud, and it acts as an independent controller for some processing of customer personal data. You can learn how Shopify handles personal data (including data subject requests) in Shopify’s Privacy Policy and Data Processing Addendum.

Payments: When you pay, your card or wallet details are processed securely by our payment provider(s) (e.g., Shopify Payments, PayPal). We do not store full payment card numbers.

6) Newsletter

If you opt in, we’ll send tutorials, updates, offers, and new pattern alerts. You can unsubscribe anytime via the link in each email or by contacting us.

7) Advertising & Cookies

Advertising 

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement

Cookies & similar technologies

We use cookies, pixels, and local storage to:

  • Operate the Site and shop (e.g., login/session, cart).
  • Security & fraud prevention.
  • Analytics (to understand usage and improve content).
  • Advertising (to limit repeat ads, measure performance, and show ads relevant to your interests).

Your choices:

  • Use our Cookie Settings (link to your banner/preferences center) to accept/decline non-essential cookies by purpose.
  • Browser settings can block cookies (some features may not work).
  • Advertising choices/opt-outs are available through Raptive’s statement (covers partners and links to industry tools).

8) Google Analytics 4

We use GA4 to understand how visitors use the Site. GA4 offers EU-focused privacy controls and does not log or store individual IP addresses for EU users. You can learn more about GA4 privacy features and required website disclosures in Google’s help resources.

To opt out, you can: (a) reject analytics cookies in our Cookie Settings; (b) use browser controls; or (c) use available opt-out tools from Google.

9) Sharing Your Information

We share personal information with:

  • Service providers/Processors who help us run the Site and shop (e.g., Shopify, payments, email/newsletter, analytics, hosting, security).
  • Advertising partners via Raptive as described above.
  • Authorities when required by law, to protect our rights or users, or to prevent fraud/abuse.
    We do not sell customer lists. Where required by U.S. state law, some sharing for targeted advertising or certain analytics may be considered a “sale” or “share”—see “Your U.S. state privacy rights.”

10) International Transfers

We operate in the UK and may transfer data to providers in other countries (e.g., the U.S., Canada). Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) and vendor measures.

11) Data Retention

We keep personal data only as long as needed for the purposes above, including meeting tax, accounting, and legal requirements.

Typical retention:

  • Orders/transactions: up to 7 years (tax/audit requirements may vary).
  • Newsletter data: until you unsubscribe or request deletion.
  • Analytics/advertising cookies: per tool/provider policies or your consent preferences.

12) Your Rights

EU/UK residents

You may request access, correction, erasure, restriction, portability, or objection to processing based on legitimate interests, and you may withdraw consent at any time (this won’t affect prior processing). You also have the right to complain to your local supervisory authority.

U.S. state residents (e.g., CA/CPRA, CO, CT, VA, UT)

Depending on your state, you may have rights to request access, deletion, correction, and to opt out of (i) sale of personal information, (ii) sharing for cross-context behavioral advertising, and/or (iii) targeted advertising and certain profiling.

  • Use our Cookie Settings to manage advertising and analytics preferences.
  • You may also submit a rights request via our contact form.

We will verify your request as required by law and respond within the applicable timeframe. Authorized agents may act for you where allowed.

13) Children’s Privacy

Our Site is intended for a general audience and not for children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children.

14) Security

We use administrative, technical, and physical safeguards appropriate to the risk (e.g., HTTPS, access controls). No method is 100% secure; please use strong, unique passwords for any shop account.

15) Third-party Links

Our Site includes links to third-party sites (e.g., yarn suppliers, tools). Their privacy practices are governed by their own policies.

16) Changes To This Policy

We may update this Policy from time to time. We’ll post the new date at the top and, where required, notify you (e.g., via the Site or email).

17) Contact

Questions or requests about this Policy or your personal data:
Handy Little Me – Privacy Request
Use our contact form
Or email: hello@handylittleme.com